Last Updated: August 7, 2025 Version: 1.0
This Privacy Policy describes how brandbloomm.com (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal data when you visit and interact with our website, brandbloomm.com. We are committed to protecting your privacy and ensuring compliance with the Digital Personal Data Protection Act (DPDPA) 2023 of India, Google AdSense policies, and best practices for affiliate marketing.
By accessing or using brandbloomm.com, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our website.
1. Definitions of Key Terms
To ensure clarity and transparency, the following terms used in this Privacy Policy are defined as per the Digital Personal Data Protection Act (DPDPA) 2023:
- Personal Data: Any information that relates to an identified or identifiable individual, either directly or indirectly. This includes, but is not limited to, your name, email address, IP address, and browsing history.
- Data Principal: The individual to whom the personal data relates. In the context of brandbloomm.com, this refers to you, the user of our website.
- Data Fiduciary: The entity that determines the purpose and means of processing personal data. For this Privacy Policy, brandbloomm.com acts as the Data Fiduciary.
- Data Processor: Any entity that processes personal data on behalf of the Data Fiduciary. Examples relevant to brandbloomm.com include Google AdSense and our website hosting providers.
2. Information We Collect
We collect various categories of personal data to provide our services, operate our blog, display advertisements, and facilitate affiliate marketing. We collect only the data necessary for these specified purposes.
2.1 Categories of Personal Data Collected
The types of data we may collect include:
- Contact Information: If you choose to provide it, such as your name and email address when submitting comments, signing up for newsletters, or using contact forms.
- Usage Data: Information automatically collected about your interaction with our website, including your IP address, browser type, operating system, pages viewed, time spent on pages, referral sources, and device information.
- User-Generated Content: Information you voluntarily provide when interacting with our blog, such as comments, screen names, and any email address or pictures you include in comment forms.
- Advertising Data: Data collected through the use of Google AdSense, primarily via cookies, for the purpose of personalized advertising. This includes interactions with ads.
- Affiliate Data: Data potentially collected through affiliate links, such as click data and information necessary for purchase attribution. This data is typically collected by the affiliate network, not directly by brandbloomm.com.
2.2 Methods of Data Collection
We collect data through the following methods:
- Directly from You: When you voluntarily provide information, such as submitting comments, subscribing to our newsletter, or filling out contact forms.
- Automatically (via Technologies): Through the use of technologies like cookies, web beacons, and other tracking mechanisms. These are used for website analytics (e.g., Google Analytics), advertising (e.g., Google AdSense), and to track interactions with affiliate links.
- Third-Party Services: In some cases, data may be collected via third-party services integrated into our website, such as external comment management systems or social media plugins (if utilized).
2.3 Voluntary vs. Compulsory Data Sharing
We will clearly indicate whether providing certain information is required to use a specific service (e.g., an email address for newsletter subscription) or if it is entirely voluntary. If you choose not to provide compulsory personal data, you may not be able to access certain features, such as commenting on blog posts or receiving our newsletter.
3. How We Use Your Information (Purposes and Legal Basis)
We process your personal data for explicit, legitimate, and clearly defined purposes. Under the Digital Personal Data Protection Act (DPDPA) 2023, the primary legal basis for processing personal data on brandbloomm.com is consent obtained from you, the Data Principal. Your consent must be free, specific, informed, unconditional, and unambiguously expressed through affirmative action.
We use your information for the following specific purposes:
- To Provide and Maintain the Blog: To deliver blog content, enable user comments, and ensure the overall functionality and accessibility of the website.
- To Personalize User Experience: To tailor content or advertising displays based on your browsing history, particularly in the context of Google AdSense.
- For Advertising: To display relevant and personalized advertisements via Google AdSense.
- For Affiliate Marketing: To track clicks on affiliate links and attribute commissions for products promoted on the website.
- For Analytics and Website Improvement: To understand user behavior, which helps us enhance website design, content, and services.
- To Respond to Inquiries: To address your questions, feedback, or support requests submitted through contact forms.
- For Newsletter/Marketing Communications: If you have explicitly subscribed, to send you updates, promotional content, or other relevant communications.
4. Data Sharing and Disclosure
We share personal data with various categories of third parties to facilitate our operations and deliver services. We ensure transparency regarding these relationships.
4.1 Categories of Third Parties with Whom Data is Shared
Your personal data may be shared with the following categories of third parties:
- Advertising Partners: Primarily Google AdSense, and potentially other ad networks, which use cookies to serve personalized advertisements.
- Analytics Providers: Services such as Google Analytics, which help us track website performance and understand user behavior.
- Affiliate Partners: Companies whose products are promoted through affiliate links. These partners may track user clicks and subsequent purchases for commission attribution.
- Hosting and Infrastructure Providers: Companies responsible for hosting our website and storing its data securely.
- Comment Management Systems: If we utilize third-party plugins (e.g., Disqus, Facebook comments) to manage user comments on our blog.
- Legal and Regulatory Authorities: Data may be disclosed to these entities if required by law or in response to valid legal requests, such as court orders or government inquiries.
4.2 Cross-Border Data Transfers
Personal data collected by brandbloomm.com may be transferred outside of India for processing. This is often necessary when utilizing international service providers (e.g., Google for advertising or analytics). Such transfers will adhere to the DPDPA’s “blacklist” approach, which permits personal data to flow to any country unless that specific jurisdiction has been explicitly restricted by the Indian central government. We continuously monitor notifications from the Indian government regarding any designated restricted territories to ensure ongoing compliance.
5. Google AdSense and Advertising
This section specifically addresses the privacy implications of utilizing Google AdSense on brandbloomm.com.
5.1 Google’s Use of Cookies for Advertising
We explicitly state that Google employs cookies to serve advertisements on our platform. These cookies enable Google and its partners to deliver advertisements to you based on your visits to brandbloomm.com and/or other websites across the internet, facilitating personalized advertising.
5.2 Information on Third-Party Vendors and Ad Networks
In addition to Google, other third-party vendors or ad networks may also utilize cookies to serve advertisements on brandbloomm.com, if applicable.
5.3 Instructions for Users to Opt Out of Personalized Advertising
You can manage your preferences for Google ads by visiting Google’s Ads Settings: https://adssettings.google.com/authenticated. You can also opt out of personalized advertising from various third-party vendors by visiting the Network Advertising Initiative opt-out page: www.aboutads.info.
5.4 Specific Considerations for Children’s Data and Targeted Advertising
Brandbloomm.com does not target minors with personalized advertisements through Google AdSense. In strict adherence to the DPDPA’s provisions for child protection, we explicitly prohibit tracking, behavioral monitoring, and targeted advertising directed at children (individuals under the age of 18 years) without specific permission from the central government. Google’s own policies also prohibit targeted ads for minors.
6. Affiliate Marketing and Disclosures
This section addresses the transparency requirements for our affiliate marketing activities.
6.1 Explanation of Affiliate Links and Compensation
Brandbloomm.com utilizes affiliate links within its content. This means that if you click on these links and subsequently make a purchase, brandbloomm.com may earn a commission from the affiliated company. This commission comes at no additional cost to you. This compensation model does not influence the objectivity of our content or recommendations.
6.2 Requirement for Clear and Prominent Affiliate Disclosures
We ensure that separate, clear, and conspicuous affiliate disclosures are provided on all pages that feature affiliate links or sponsored content. These disclosures are designed to inform you about the compensatory relationship before you click on any affiliate links.
6.3 Disclosure of Any Data Collected via Affiliate Link Tracking
Affiliate links may involve tracking technologies employed by the affiliate networks to attribute sales or clicks accurately. The data collected through such tracking, which may include your IP address or referral information, is processed by the respective affiliate network. This data processing is subject to the terms outlined in this Privacy Policy and, concurrently, to the privacy policy of the specific affiliate network involved.
7. Your Rights as a Data Principal (Under DPDPA 2023)
Under the Digital Personal Data Protection Act (DPDPA) 2023, you, as a Data Principal, have extensive rights regarding your personal data.
7.1 Right to Access Personal Data
You have the right to request a summary of your personal data held by brandbloomm.com, including details about the purpose of its processing and the categories of entities that have access to it.
7.2 Right to Correction and Erasure
You are entitled to request corrections if your personal data is inaccurate or incomplete. Furthermore, you possess the right to request the deletion of your personal data when it is no longer necessary for the stated purpose of collection or upon the withdrawal of your consent.
7.3 Right to Withdraw Consent
A fundamental right under the DPDPA is the ability for you to withdraw your consent for data processing at any time. The process for such withdrawal must be easy and convenient. Please note that the withdrawal of consent will not retroactively affect the lawfulness of processing that occurred based on consent given before its withdrawal.
7.4 Right to Grievance Redressal
You have the right to raise concerns or complaints regarding how your data is being handled. You also have the right to file complaints with the Data Protection Board of India if you believe your privacy rights have been violated.
7.5 Right to Nominate
The DPDPA introduces a unique right for Data Principals to nominate another individual to exercise their rights on their behalf in the event of their death or incapacity.
7.6 Procedure for Exercising These Rights
To exercise any of these rights, please contact our designated Grievance Officer using the contact details provided in Section 11 of this Privacy Policy. Please include a specific subject line indicating the nature of your request (e.g., “Data Access Request,” “Data Erasure Request”). We are committed to responding to all legitimate requests within a reasonable timeframe as mandated by the DPDPA.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
8.1 Policy on How Long Personal Data is Stored
Personal data collected by brandbloomm.com will not be stored for a period longer than is necessary for the specific purposes for which it was collected. Once the specified purpose has been fulfilled, or upon the withdrawal of consent by the Data Principal, the data will be promptly deleted or anonymized.
8.2 Process for Determining Retention Periods
The determination of data retention periods is guided by:
- Legal and Regulatory Requirements: Adherence to DPDPA mandates and other applicable laws (e.g., tax regulations).
- Business Necessity: Ongoing need to provide services, fulfill contractual obligations, or support legitimate business operations.
- User Consent Withdrawal: Prompt review for deletion upon consent withdrawal, unless other legal bases for retention apply.
- Industry Best Practices: Alignment with recognized standards for data retention.
8.3 Obligation to Delete Data When No Longer Necessary or Upon Consent Withdrawal
We are firmly obligated to erase personal data upon the withdrawal of consent by a Data Principal or as soon as it is determined that the specified purpose for which the data was collected is no longer being served.
9. Data Security Measures
We are committed to protecting your personal data and have implemented appropriate technical and organizational measures to prevent personal data breaches and ensure data integrity and confidentiality.
9.1 Safeguards Implemented to Protect Personal Data
Our safeguards include:
- Encryption: Protecting personal data through encryption both during transmission (e.g., via SSL/TLS) and when stored (data at rest).
- Access Controls: Implementing strict access controls to restrict data access only to authorized personnel on a need-to-know basis (e.g., role-based access control, multi-factor authentication).
- Firewalls and Antivirus Software: Utilizing robust firewalls and up-to-date antivirus software to prevent unauthorized access and protect against cyber threats.
- Regular Security Audits and Vulnerability Assessments: Conducting periodic assessments to identify and address potential weaknesses.
- Data Backups: Performing regular data backups to ensure continuity of processing and facilitate recovery in case of data loss.
9.2 Personal Data Breach Notification Protocol
In the unfortunate event of a personal data breach, we have established a clear notification protocol. We will promptly give intimation of such a breach to the Data Protection Board of India and to each affected Data Principal, in accordance with DPDPA requirements.
10. Children’s Privacy
We are committed to protecting the personal data of children and strictly adhere to the DPDPA’s provisions.
10.1 Verifiable Parental Consent for Users Under 18
Brandbloomm.com does not knowingly collect personal data from children under the age of 18 years without obtaining verifiable consent from a parent or lawful guardian. If we were to introduce specific interactive features that might genuinely appeal to or be used by children, a clear process for obtaining such verifiable parental consent would be implemented and detailed.
10.2 Prohibition on Tracking, Behavioral Monitoring, and Targeted Advertising for Children
The DPDPA explicitly prohibits Data Fiduciaries from undertaking tracking, behavioral monitoring, or targeted advertising directed at children. Brandbloomm.com strictly adheres to this prohibition, particularly concerning its use of Google AdSense.
11. Contact Us
If you have any questions about this Privacy Policy, our data practices, or wish to exercise your rights as a Data Principal, please contact us using the details below:
- Full Name of Website/Entity: brandbloomm.com
- Working Email Address: [Please insert your website’s primary contact email address here, e.g., contact@brandbloomm.com]
- Physical Address (Optional): [Please insert your physical address here, if you wish to provide it for transparency]
Grievance Redressal Mechanism Contact: For privacy-related grievances or questions about the processing of personal data, you may contact our designated Grievance Officer:
- Grievance Officer Contact: [Please insert the email address or contact details for your designated Grievance Officer here, e.g., privacy@brandbloomm.com]
12. Policy Updates and Changes
We reserve the right to update or amend this Privacy Policy at any time. We will notify you of significant changes through prominent notices posted on our website, typically accompanied by a new “Last Updated” date at the top of the policy. For major revisions that substantially alter data processing practices, we may also choose to notify you via email, if prior consent for such communication has been obtained. We encourage you to review this policy periodically to stay informed about how your data is being handled.
13. Disclaimer
This Privacy Policy is intended to inform you about brandbloomm.com’s data practices and to ensure compliance with applicable laws, notably the Digital Personal Data Protection Act, 2023. It does not constitute legal advice. For specific legal guidance pertaining to your individual circumstances or the interpretation of privacy laws, you should consult with a qualified legal professional.